EcommerceGlu.com

As of March 2010, three of the top five UK websites were focused on enabling users to broadcast views, judgments and information about themselves. Online media and discourse is progressively more public and increasingly used by online vendors for CRM, marketing and direct sales. The way we make use of user-generated content (UGC) and online content, however, is on the cusp of a radical change. This [...]

As the web increasingly becomes the default reference source and ecommerce establishes itself as a core component of modern shopping habits, consumer expectations of choice and convenience have risen to unprecedented highs. Retailers have had to come up with ever more innovative ways of making the user journey as fluid and effortless as possible. Highly interactive, content-rich websites offer customers [...]

E-commerce has literally exploded into a huge part of the entire retail economy in recent years and as a result, no business can afford to exist solely in the offline world. Online purchases now account for billions of pounds worth of transactions a year and are still growing rapidly; 2010 estimates show online sales growing 12% in the UK and 20% across the EU. However, as more than one businessman [...]

The team here are interested to know if you have ever used your mobile to purchase physical products using your mobile. Some people still feel it’s not secure enough, even if that is just a perception it does appear to hold the same feelings that consumers originally had when standard internet e-commerce was first coming alive online. Indeed that is still the case for many even today. With many [...]

Shopping online is now as popular as shopping in-store – whether it’s grocery shopping or a Christmas blow-out, the variety of goods and cheap pricing have made the Internet a powerful force in retail. The great thing about online shopping is that nothing is out of reach and more often than not, internet prices are lower than the high-street. However, as with any service, there are the occasional [...]

Supermarkets are explicitly designed to maximise consumption and in some cases the conversion rate is almost 100 per cent. The job of store design is to encourage people to buy as much as possible while they are shopping. For instance, putting popular items like milk towards the back of the shop but in line of site focuses people to navigate through the entire store passing lots of goods on the way. [...]

Multi-channel retailing is one of the current areas of excitement in retail. In my company, we identified this as a potential high growth area some years ago, but its value is only just becoming apparent. The following tips scratch the surface in listing some of the points to be considered when implementing a multi-channel strategy. 1. Remember the customer. The heart of multi-channel is allowing the [...]

We’ve collected and bundled together a fantastic set of free icons for use with your e-commerce stores. Perfect for updating your site with some new alerts, better calls to action, or perhaps sprucing up the design of your checkout process so it’s easier to navigate and looks a touch sexier! Starfish Consultings Glossy E-Commerce Icons Download here 100 Free Webby Icons Download [...]

Clients often associate ecommerce with having a website that sells products. However, many business-orientated websites are services based. A business website is one of the most useful and important weapons in a clients marketing toolbox, helping generate those all important sales leads, whether selling products or services. Here’s an example that any business can apply to understand better the [...]

Remember Actinic? There aren’t many people who haven’t downloaded and used their software in previous years. The first experience is normally when looking to start selling online for the first time as their ‘wysiwyg’ software helped many get passed a number of technical hurdles and just get straight into the online business pool with little fuss. It was a bit of a learning curve [...]