As the web increasingly becomes the default reference source and ecommerce establishes itself as a core component of modern shopping habits, consumer expectations of choice and convenience have risen to unprecedented highs. Retailers have had to come up with ever more innovative ways of making the user journey as fluid and effortless as possible. Highly interactive, content-rich websites offer customers [...]

Multi-channel retailing is one of the current areas of excitement in retail. In my company, we identified this as a potential high growth area some years ago, but its value is only just becoming apparent. The following tips scratch the surface in listing some of the points to be considered when implementing a multi-channel strategy. 1. Remember the customer. The heart of multi-channel is allowing the [...]

Of course I mean what demographic makes the most purchases online. The physically biggest online shoppers are no doubt heavy set chaps collecting model cars or guys buying copious amounts of creatine. What we’re looking at here is; what is the biggest market for online shopping? A lot of time and money is spent by businesses trying to work out what their demographic is and how to target their [...]